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Writing

Writing that helps people understand, trust, and engage in change

Organisational change is a constant. Yet most change programmes don’t fail because of how they’re managed. They falter due to how they're communicated. People don’t understand what’s happening, why it matters, or what it means for them. Poorly written, overly technical, updates cause staff to disengage when success hinges on them being supportive.

 

I've worked as a copywriter and change and engagement practitioner for many years (in fact it's my main source of income). I help to make change 'comms' interesting for programme teams, consultancies, and organisations. That way comms are not merely read they’re digested. And instead of a bump and a crash you land organisational change smoothly.

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“We asked Mark to rewrite our new website, research and write news stories, create content for marketing campaigns, draft us a prospectus, the list goes on. We really appreciated his clear, positive, style and ability to come up with novel angles for news pieces that appealed to our target audience. He would often turn round work at short notice. We'd recommend him to anyone.”   Chris Miller, Commercial Manager, North Wales Training.

Who I work with

  • ​Change and transformation programmes that need regular, reliable, and engaging updates

  • Management consultancies who need a capable writer to support them in their work.

  • Internal communications teams short of writing capacity.

What I write

  • ​Intranet news and programme updates.

  • Leadership messages, briefings and all-staff emails.

  • Website and campaign copy.

  • Case studies and thought-leadership articles.

  • Funding bids and strategy documents.

  • Editing for clarity, voice, tone and length.

Why work with me

I understand the subject.  I’ve worked as a consultant, a programme and project manager, and been an employee subjected to organisational change.  I know what those leading change are trying to achieve and what affected staff need in the way it’s communicated.

 

I write for people, not the organisation. I've a track record supplying creative, engaging, copy that internal audiences respond to positively because they can tell it’s been written thoughtfully - for them - by another human being, not a time-poor project manager assisted by AI. That earns you their respect. AI slop does the reverse.

 

With me you get more than just a writer. While I’ve produced all manner of comms, from blogs to intranet sites, to slide decks, my consultancy experience means I’m also a trustworthy source of insight for those delivering the change and stakeholder engagement guiding it, having helped develop and deliver such strategies.

 

I’m easy to work with. I can take a brief, work to deadline, and tell you honestly if something would benefit from a different approach. I’m used to working with all the various teams involved and to writing in accord with organisations copy guidelines.

Addressing the elephant

For all its brilliance AI can still fall short when it comes to giving written communication the creative finesse and original angles that a specialist human writer, such as myself, can provide. It’s the difference between comms being read and being appreciated and acted on.

 

(And yes, like all copywriters I often do ask AI to help, but only so I can produce more work, more quickly, and primarily for structuring and editing content. The juiciest phrasing always comes from me and I always have the final word).

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Let's talk

I typically have space to support new customers with their communications needs. If that’s you, please get in touch via the form below for a no-obligation conversation. 

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My writing

Work I’ve carried out for clients (some of whose testimonials are above) include:

 

  • Regular change programme (intranet) updates and ad hoc comms support such as emails (etc) for Buckingham University as an associate of ClearVoice, a change management consultancy I’ve had a long working relationship with (ongoing part-time contract, January 2026 to present).

  • Thought-leadership articles, a free download guide, and website home page for ClearVoice (2025).

  • Original and engaging monthly blog posts, case studies, and social media posts for Org (another management consultancy, 2023 - 2024).

  • Social media posts and a monthly blog for solar services company Ecovision (2023).

  • Website rewrite, regular news articles, recruitment campaigns, strategy and prospectus docs, emails from the MD (etc) for North Wales Training (2020 – 2021).

  • All copy and promotional material for a 2019 conference (that I also project managed) for Engage for Success as a case study.

 

Examples of my work are available on request, besides this website and my blog (which you're most welcome to sign up to). 

How I work

I work on a one-off or monthly retainer basis, whichever suits. The latter is best value since it will enable you get more from me and I'll be able to develop a deeper understanding of your organisation and particular writing needs. Why not discover more in regard to how I can help, by arranging a quick Teams meeting with me? 

Contact Me

Thanks for your interest. I will reply as soon as possible. Mark

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